New M&S Shapewear Range is Designed to give Women a Pert Profile

November 01, 2012

New M&S Shapewear Range is Designed to give Women a Pert Profile

Afrik Update

Fashion & Style

By Toni Jones

Now for the science bit ... Paschal Little, Head of Technology at Marks and Spencer says: 'Our Secret Slimming™ Bum Lift products use discreet, innovative lingerie construction techniques to lift, shape and contour your bottom, with tummy control for a sleek silhouette under your clothing.'

M&S faced a huge backlash over its recent lingerie campaign which used models of all shapes and sizes, but the high street experts are answering critics by sticking to what they do best: creating brilliant underwear.

The latest range from the store is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape.

Consisting of a knicker, slip and tights, the products have been created with a pert profile in mind, and are here just in time for the Christmas party season.

THE SECRET SLIMMING BUM LIFT COLLECTION: HOW IT WORKS

The knickers and slip are made with a bottom panel made using light control fabric. An inbuilt sling lifts and shapes the buttocks to give a pert appearance while the overall look lifts and shapes without flattening the natural curve.

The remaining part of the slip and knicker is made with firm control fabric which slims and smoothes the thighs and flattens the tummy.

In the tights a knitted woven sling cups the buttocks lifting and shaping them without flattening the natural curve and Secret Slimming™ technology is used to weave them fabric to again slim and smooth the thighs and flatten the tummy.