Jennifer Lopez Launches her own Cell Phone Company

AFRIK UPDATE

                                                            JLo with Verizon's Executive Vice President Marni Walden

The singer shone in an all white look in Las Vegas, Nevada, on Wednesday as she launched her new venture - a mobile phone retailer.

JLo announced that in addition to her busy singing career she is now also the face of Viva Movil, a mobile retailer targeting Latino customers.

                  

Joining forces with Verizon, the co-founder and creative director of the company launched the new retailer's website on Wednesday at the Venetian Casino and announced stores will soon roll out across the country.

The stores will be staffed with bilingual employees, but the phones and plans sold by Viva Movil are the same as Verizon's.

She told the wireless association conference in Las Vegas: 'As an entrepreneur, empowering the Latino community is at the core of what I choose to have my businesses stand for and exemplify.'

The star also made sure to let her fans know she is now in the phone business.

'I’m so proud to introduce @viva_movil, a new way to shop for smartphones. Made for you by me & Verizon! ' she wrote on Instagram.