The Right Bra for Ladies

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By Beezy Marsh


The first bras were worn by women athletes in the 14th century BC, according to historian

   

Currently up to 80 per cent of women wear the wrong bra, but that could soon be a thing of the past with the arrival of the Optifit bra, a radical new bra which is based on sophisticated three-dimensional measuring techniques. 
The Optifit bra comes in more than 500 size combinations, and the sizing is very different to standard bra measurements. Body depth is related to a colour, breast height to a size — small, medium, large  — and volume to number.
The Optifit also works in a different way to conventional bras. Rather than breasts being contained in underwiring and squashed to the chest wall, it hugs the body from the back, cradles the breast from underneath, lifts the breasts and lengthens the abdominals.

  Optifit's bra is said to reduce back bulge by positioning the strap lower than with a conventional bra

Breast volume and height, the position of the nipple and the degree of sag in a breast are all key factors which should be taken into account, but which are overlooked by standard lingerie measurements. 

‘Pressure on the top of the back and the bottom of the neck caused by ill-fitting bras can lead to a migraine-type headache with pain across the forehead and behind the eyes.
‘Traditional bras fix the breasts to the chest wall. 

‘Tightening the bra straps pulls the shoulders down, while underwires dig into the ribs.
‘This creates an imbalance in posture which sets up a domino effect throughout the body, resulting in neck, shoulder and back pain.’