British Airways tops UK brand rankings while Apple falls to 14th place

BA dropped its famous slogan ‘The World’s Favourite Airline’ in 2011, however it can now be labelled the UK’s favourite based on the evidence of a study published today

Apple has slumped from second to 14th in a list of Britain’s favourite brands, while Facebook has dropped out of the top 20 completely.
THE TOP 20 SUPERBRANDS 2014
1. British Airways
2. Rolex
3. Coca-Cola
4. BBC
5. Heinz
6. Microsoft
7. Google
8. Gillette
9. Kellogg's




10. BMW
11. Cadbury
12. Andrex
13. Amazon.co.uk
14. Apple
15. Boots
16. Nike
17. Sony
18. Marks & Spencer
19. Shell
20. Mercedes-Benz

A new measure of the nation’s favourites has seen people turn away from the American tech brands, while British Airways has made it to the top spot for the first time.

The 2014 Superbrands league table is produced from a combination of nominations from a panel of independent experts and the votes of some 2,900 consumers.
The latest results confirm that Apple has struggled to maintain its momentum since the death of co-founder and chief executive Steve Jobs in 2011.